How?
Erik Of London implements a made-to-order production model to deliver sustainably an exclusive line of clothing, bags, and accessories, with a reduced carbon footprint.
Sustainability goes beyond just being aware of environmental changes. It tackles issues related to labour, working conditions, and culture and aim to push clothing manufacturers, retailers, and users to manufacture, sell, and use clothes as sustainably as possible.
Why?
We want to play a role in reshaping the status quo in the fashion industry, which is currently characterized by overproduction and waste.
This is because clothing companies save money by producing in bulk, and having a plethora of different apparel pieces can prove helpful, due to the fact it’s tough to predict consumer fashion trends.
As a result, more than often unsold garments end up in a landfill without even being worn once.
The made-to-order model allows each product to be prepared on demand, which means there are no wasted materials or supplies. Our products are prepared meticulously and with care, no longer wasting water, energy, or dye - like those generated by traditional production methods.
